OptFirst, a certified Google Partner, is an internet marketing agency based in Miami, Florida specializing in SEO, PPC, paid social, reputation management, websites, app dev, landing pages and more!

In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. In this blog post, OptFirst delves into the key metrics and tools that empower businesses to measure social media ROI effectively.