Looking ahead to the new year, it’s that time when business owners are evaluating the effectiveness of their marketing efforts and finishing up plans for the future. This coming year offers some exciting marketing opportunities for contractors.


Content Marketing


You might have heard the old adage, “Content is King.” Content is an incredible component of marketing, and today’s consumers want it. When a homeowner needs a contractor, it’s very common for him or her to research the company before engaging in a sales conversation. What they research is content.


Content marketing is all about creating educational messages about your company and its products in a NON-salesy way and then placing those messages where customers will see them (e.g. website, social media, news articles).


It’s been a hot topic going into the new year. Content Marketing Institute just recently revealed its predictions for 2018. Inc.com outlines key content trends to watch in the coming year.


New to content marketing? Entrepreneur outlines the secret to successful content marketing in 2018.


Video Advertising


With recent technological innovations and trends in consumer behavior, the use of video has become mainstream. Plus, today’s customers love engaging with companies via video.


If you haven’t tried video in your advertising yet, 2018 might be a good year. Recently, E-ContentMag wrote about three exciting trends that might make it worthwhile for your business. You can read about them here.


Facebook Advertising


Similar to video advertising, Facebook advertising has been a proven way for companies and customers engage with each other. With the advent of social media, “social ads” became a thing, but Facebook social ads have really seen a lot of success. In a recent article by Digital Marketing Institute, Facebook led the majority of social platforms in the number of active users including Youtube, Twitter, and LinkedIn.


Do any of these marketing trends sound interesting to you? Need help trying them for your business? Comfort Institute has a team of marketing experts dedicated to helping contractors grow their businesses.


What are some new marketing initiatives you are starting in 2018? We’d love to hear from you. Email us, call us (800) 933-5656, or leave a comment below.